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Barry Martin Schuler (born September 7, 1953 in Jersey City, New Jersey) is an American Internet entrepreneur and former chairman and CEO of America Online Inc. He is best known for leading the AOL team that simplified the online service provider’s user interface, making it possible for millions of consumers to gain easy access to the Internet. ==Early years== Barry Schuler grew up in West New York, New Jersey. As a suburban youth, Schuler was encouraged early on by his parents to explore the arts (photography, painting and sculpture) as well as electronics. He turned his family’s basement into a darkroom while helping his father, a warehouse owner and part-time repair man, tinker with television sets and other gadgetry.〔Borrus, Amy. “AOL’s Point Man in the Web War,” BusinessWeek , July 2, 2001. Retrieved November 2007. http://www.businessweek.com/magazine/content/01_27/b3739174.htm〕 In the mid-1970s, while completing a bachelor's degree in psychology at Rutgers University, Schuler became captivated by filmmaking. In 1976, he left the university to produce and direct commercial and industrial films. An avid computer hobbyist and reader of Popular Electronics, Schuler befriended a group of technical enthusiasts who were developing software applications for microcomputers. After assembling a do-it-yourself IMSAI computer and experiencing first hand the potential of at-home computing, Schuler saw the technology’s ability to positively disrupt and enhance the way people lived and worked.〔Borrus, Amy. “AOL’s Point Man in the Web War,” BusinessWeek , July 2, 2001. Retrieved November 2007. http://www.businessweek.com/magazine/content/01_27/b3739174.htm〕 In 1978, he established CMP Communications, an advertising and marketing company devoted to helping high tech entrepreneurs spread the word about the impending revolution in microcomputing. Schuler quit CMP in 1988 and took a position as president and CEO of Cricket Software, overseeing the development and marketing of color desktop applications for Apple Computer’s Macintosh, including a Postscript driven drawing program.〔Borrus, Amy. “AOL’s Point Man in the Web War,” BusinessWeek, July 2, 2001. Retrieved November 2007. http://www.businessweek.com/magazine/content/01_27/b3739174.htm〕 Cricket also developed the first color, graphical desktop presentation software, “Cricket Presents.” Cricket was ultimately sold to Computer Associates International in 1991. Schuler was President of San Francisco-based Jasmine Technologies from 1989 to 1990. Jasmine was a leading Macintosh peripherals developer that buckled under the weight of bitter lawsuits and mounting customer dissatisfaction. Jasmine declared bankruptcy in March 1990 and Schuler resigned shortly thereafter. Looking to take advantage of the opportunities that a new ‘Interactive” medium would bring, Schuler teamed up with (present day) wife Tracy and David Goldman shortly after and established Medior Inc., a multimedia development company, Medior Inc. In 1994, the company entered into a joint venture with, Apple Computer Inc., and Redgate Communications and launched 2Market, considered to be the first rich media online shopping service.〔Lewis, Peter. “Late Season Greetings From PC Shopping Plans,” New York Times, November 24, 1994. Retrieved November 2007. http://query.nytimes.com/gst/fullpage.html?res=9B05E1DE1730F937A15752C1A962958260&sec=&spon=&pagewanted=print〕 That same year, AOL (America Online) also enlisted Medior’s help designing its product to give consumers with little or no computing expertise easy access to its online information services. While at Medior, Schuler and company co-developed a music creation game with Nick Tenbrock and Gary Levenberg of San Francisco-based Interactive Audio. The software, called Rock, Rap and Roll, allowed Macintosh users to quickly build soundtracks in a variety of musical styles.〔Rothman, Matt. “Tech News.” Variety, March 4, 1993. Retrieved December 3, 2007. http://www.variety.com/article/VR104566.html?categoryid=16&cs=1〕 Medior also collaborated with Time Warner, one of its clients, on the building of the world’s first digital, switched, interactive broadband communications network delivering a range of services. The service was launched in December 1994 in Orlando, Fla.〔“Time Warner introduces world's first full service network in Orlando; Network offers First Digital Interactive Services including Movies on Demand, Home Shopping and Interactive Games” Business Wire. December 14, 1994. Retrieved from BNET Research Center on December 3, 2007. http://findarticles.com/p/articles/mi_m0EIN/is_1994_Dec_14/ai_15980182〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Barry Schuler」の詳細全文を読む スポンサード リンク
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